1. Configuring GDPR-Compliant Consent Forms with Double Opt-In Workflows
Overview
Ensuring GDPR compliance requires obtaining explicit consent from customers before sending them marketing communications. A double opt-in workflow enhances compliance by requiring users to confirm their subscription after initially signing up.
Steps to Configure GDPR-Compliant Consent Forms with Double Opt-In
Step 1: Enable Double Opt-In
- Go To Setting in Customer insight journey
2. Click on Feature Switches and enable the Double Opt-in
3. Go To Complaince Profiles and Click on Default or Create Complaince Profile
4. Move to Double opt-in Tab and enable the Double opt-in Option
The Double Opt-in Configuration Completed
- Open any form
- On the Right pane there is a Purpose consent add it to the form
3. Add the Compliance Profile and Purpose
now as the form is submitted by contact the Confirmation email will send to the customer for verify the Consent.
Using Subscription Centers for Customer Preferences
A subscription center allows customers to manage their marketing preferences, enabling compliance with GDPR and other data protection regulations.
Steps to Configure a Subscription Center
Step 1: Create a Subscription Center Page
- Navigate to Real-time Marketing > Marketing Pages.
- Select New Marketing Page.
3. Choose Subscription Center as the page type.
4. Add necessary fields:
Email address field
Multiple subscription options (e.g., newsletters, promotional offers, regional updates)
Opt-out option
5. Save and and publish the page.
Step 2: Link Subscription Center to Emails
- Navigate to Real-time Marketing > Emails.
- Open an email template.
- Insert a link to the subscription center page.
- Save and publish the email.
Step 3: Enable Preference Management Across Brands and Regions
- Use segments to categorize customers by region or brand.
- Configure customer journeys to send region-specific content.
- Ensure subscription center reflects relevant options based on customer attributes.
Benefits of GDPR-Compliant Consent Forms & Subscription Centers
- Ensures legal compliance with data protection laws.
- Reduces email spam complaints and increases engagement.
- Improves customer trust and transparency.
- Enables targeted marketing based on user preferences.
Readmore : Best Practices for Managing Business Units For Large Organization in CRM
FAQ’s
A double opt-in ensures explicit consent by requiring users to confirm their subscription via email after signing up, reducing spam complaints and ensuring compliance with GDPR regulations
Customers can manage their preferences through the subscription center, where they can choose the types of communications they want to receive or opt out entirely.
Yes, you can use customer segments to personalize subscription options based on region, brand preferences, or engagement history, ensuring relevant and targeted communications.
